AI, Tourism, and the Sustainability: A Dilemma?

Tourism is at a breaking point. The industry generates $9.5 trillion globally, fuels economies, and shapes cultures. But it’s also eroding the very places people flock to see.

📍 Venice is sinking under mass tourism.

📍 Thailand’s Maya Bay had to close for four years due to over-tourism damage.

📍 Coastal Georgia’s ecosystems are struggling to balance economic growth with environmental survival.

And now, AI is here.

The Big Question: Will AI Fuel the Problem or Fix It?

On March 26th, at Google Developer Groups (GDG) – Brunswick’s AI Marketing Masterclass, we’re not just talking about AI in marketing. We’re rethinking the entire game.

For years, AI has been leveraged to sell more, faster, and at scale—predicting consumer behavior, personalizing experiences, and automating campaigns. But what if we flipped the script?

What if AI didn’t just optimize for profit but for people and places?

🔹 AI as the Guardian of Smart Tourism

Imagine AI systems that don’t just push ads but:

✅ Predict the environmental tipping points of a destination before damage is irreversible. ✅ Balance economic and ecological health—shifting tourism patterns in real-time. ✅ Empower small businesses with data-driven insights to compete against mega-resorts. ✅ Use AI-driven storytelling to educate travelers, shaping more conscious tourism choices.

🔹 The Marketing Wake-Up Call

Here’s the reality: The same AI tools being used to hyper-target travelers can be used to reshape the future of tourism.

💡 Instead of pushing last-minute flight deals to overbooked locations, AI could redirect interest to under-visited gems—distributing tourism equitably. 💡 AI can predict over-tourism pressure zones before they happen, allowing cities to pivot. 💡 AI can rewrite the rules of digital marketing—crafting narratives that make sustainability the ultimate luxury.

AI Isn’t Just Making Marketing More Efficient—It’s Making It More Intelligent.

🌊 So, what’s next? At GDG Brunswick’s AI Marketing Masterclass, I’ll be breaking down the real strategies behind AI-driven sustainable tourism. This is about action, not theory—showing exactly how businesses, marketers, and policymakers can use AI to protect what matters most.

The future of tourism is being written right now.

Who’s holding the pen?

📅 March 26, 2025 | GDG Brunswick 👉 RSVP Here

Join the conversation. Drop your thoughts below. 👇